Jez Kline

Vice President of Marketing & Communications

I sell DC to companies, site selectors, and investors, sitting between government and business. I lead two direct reports, four agencies, and a $1.2M budget, and I still lead the creative hands-on. WDCEP was underfunded against every regional peer, so I built the benchmark comparison that made the case. The DC Council adopted it and voted 13–0 for a permanent funding stream of ~$7.5M a year. I created and host Executive Insights, a video interview series with CEOs who chose DC: 14 episodes, 45 shorts, and a 20-minute mini-documentary in production.

I put DC on local TV, five Good Morning Washington segments in two years, and took its pitch to Times Square and Dulles Airport, where the Times Square buy delivered 2.86M impressions, 172% of its guarantee. Our publications won two IEDC awards in 2021, Silver for the DC Development Report and Bronze for the DC Doing Business Guide. I run our Neighborhood Profiles (55 DC neighborhoods told in data and photography), the show at national conferences (ICSC, SelectUSA) and our Annual Meeting, from booth to recap video, and I launched our District Dispatch newsletter.

Director of Marketing & Communications

I codified the brand, wrote the style guide, and got everyone from the box office to the board using them. First season: ticket revenue up 15%, and five productions became the highest-grossing in the theater's history.

Director of Marketing & Branding

I ran a $1M+ rebrand and started a monthly hoteliers council so the people funding the marketing had a voice in it. Five straight years of record growth.

Co-Founder

Five friends, five disciplines. More than an agency, we formed a creative collective.

Founder, independent practice

A one-man shop grown into a small team of writers, designers, and contractors. Brands that talk like people, not pitches.