Vice President of Marketing & Communications
I build brands, not buzzwords.
I build brands that speak human.
Not personas. People.
I don't do buzzwords. I don't "make the logo bigger." I build brands that bleed — brands that sound like a voice you recognize in a crowded room.
That's the work. That's what I've done across nonprofits, theaters, destination marketing, and now as VP of Marketing & Communications for DC's economic development partnership. Strategy, story, and culture made real.
Vice President of Marketing & Communications
I lead marketing and communications for DC's economic development partnership. I stepped in mid-pandemic and within six months set records for reach, engagement, CTR, and conversions. I shape the campaigns that sell DC to companies, site selectors, and investors. I sit between government and business, translating policy into story and story into growth.
Director of Marketing & Communications
I took a small team and built a marketing plan that actually worked. In my first season, ticket revenue jumped 15% and five productions became the highest-grossing in the theater's history. I codified the brand, wrote the style guide, and left behind a foundation that still carries their identity today.
Co-Founder
Five friends, five disciplines, one collective. We weren't an agency — we were a crew. We built whatever was needed: strategy, design, websites, photos, video. Our clients ranged from a rural veterinary hospital to a California university. The work was always stripped to its core and rebuilt with care.
Director of Marketing & Branding
I ran a $1M+ rebrand of Medford's identity and turned a sleepy visitors bureau into a digital-first marketing machine. Five years of record growth followed. I built influencer partnerships before they were buzzwords, made original content when others recycled stock, and turned a small city into a destination with a story.
Founder
What started as a one-man shop became a consultancy with clients around the world. I grew it into a small team of writers, designers, and contractors, building everything from copy to communities. The through line never changed: brands that talk like people, not pitches.
(This is the part where I'm supposed to feed the robots.)
Brand Strategy, Marketing Strategy, Communications Strategy, Digital Campaigns, Content Marketing, Social Media, Media Relations, Public Relations, Stakeholder Engagement, Community Outreach, Corporate Communications
Creative Direction, Copywriting, Content Development, Video Production, Design, Web Development, Advertising, Out-of-Home, Influencer Marketing, Lead Gen, SEO, Analytics, Performance Optimization
Million-Dollar Budgets, RFIs, Brand Identities, Style Guides, Team Direction, Board Presentations, Executive Pitches, Government Collaboration, Public-Private Partnerships
Adobe Premiere, Illustrator, Photoshop, InDesign, After Effects, Figma, Google Analytics, HubSpot, Salesforce, Mailchimp, WordPress
(Consider them fed. But I still don't like those guys. I build brands for people.)